Privacy policy
PRIVACY POLICY
Last updated: June 6, 2026
OVERVIEW
Swimiva is operated by CWTCHY CWTCHY LTD, trading as Swimiva. The terms “we”, “us” and “our” refer to CWTCHY CWTCHY LTD, trading as Swimiva.
Swimiva operates the website swimiva.com, including all related information, content, features, tools, products and services, in order to provide customers with a curated online shopping experience.
Swimiva is powered by Shopify, which enables us to provide our online store and related services.
This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit swimiva.com, use our services, make a purchase, contact us, or otherwise interact with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies with respect to the collection, use, processing, and disclosure of your personal information.
By using or accessing swimiva.com, you acknowledge that you have read and understood this Privacy Policy.
Our business details are:
CWTCHY CWTCHY LTD
Company Number: 07662263
Trading Name: Swimiva
Website: swimiva.com
Email: support@swimavi.com
Address: 56 York Place, Newport, WLS NP20 4GD, United Kingdom
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.
Depending on how you interact with our website and services, where you live, and what applicable law allows or requires, we may collect or process the following categories of personal information:
Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including payment card information, transaction details, payment method, payment confirmation, and other payment-related details.
Account information, including your username, password, security questions, preferences, and account settings.
Transaction information, including products you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your order history.
Communications with us, including information you provide when contacting customer support or sending us a message.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how and when you access, browse, use, or interact with our website and services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
Directly from you, including when you create an account, place an order, contact us, subscribe to marketing, or otherwise provide personal information.
Automatically through our website and services, including through cookies, pixels, analytics tools, and similar technologies.
From service providers, including companies that help us operate our website, process payments, fulfill orders, provide shipping, provide analytics, prevent fraud, or provide customer support.
From business partners, marketing partners, advertising partners, and other third parties, where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for the following purposes:
Providing, Tailoring, and Improving Our Services
We use your personal information to provide our services, process payments, fulfill orders, arrange shipping, process returns and exchanges, manage your account, remember your preferences, show products you may be interested in, allow you to post reviews, and create a customized shopping experience.
We may also use your personal information to improve our website, products, services, customer support, and business operations.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including sending marketing emails, promotional messages, offers, and updates.
We may also use your personal information to show advertisements for our products or services on our website or on other websites, including advertisements based on products you viewed, purchased, added to cart, or interacted with.
You may opt out of marketing emails at any time by using the unsubscribe link included in our emails.
Security and Fraud Prevention
We use your personal information to authenticate accounts, provide a secure shopping and payment experience, detect and prevent fraud, investigate suspicious activity, protect our website, protect customers, and maintain the security of our services.
You are responsible for keeping your account login details safe. We recommend that you do not share your username, password, or account access details with anyone.
Communicating With You
We use your personal information to provide customer support, respond to your questions, send order updates, provide service messages, and maintain our business relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, respond to valid legal requests, enforce our terms and policies, investigate potential violations, protect our rights, participate in legal proceedings, and respond to law enforcement or government agencies where required.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to third parties for legitimate business, operational, legal, and service-related purposes.
We may disclose personal information:
To Shopify, vendors, and service providers who perform services on our behalf, including website hosting, payment processing, order fulfillment, shipping, customer support, cloud storage, fraud prevention, analytics, and IT management.
To business and marketing partners that help us provide advertising, marketing, analytics, and promotional services.
When you direct us, request us, or consent to disclosure, including when you use social media features, third-party integrations, or request shipping or other services.
To our affiliates or within our corporate group, where applicable.
In connection with a business transaction, such as a merger, acquisition, financing, sale of assets, restructuring, or bankruptcy.
To comply with legal obligations, respond to subpoenas, search warrants, court orders, government requests, or other legal processes.
To enforce our terms, policies, rights, property, safety, or the rights, property, and safety of our customers, users, partners, or others.
RELATIONSHIP WITH SHOPIFY
Our website and services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our website in order to provide and improve the services.
Information you submit to Swimiva may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live, in order to provide, operate, protect, and improve our website and services.
We may use Shopify features that help protect, grow, and improve our business. These features may use information obtained from your interactions with Swimiva, other merchants, and Shopify.
In some circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise privacy rights related to data processed by Shopify.
You can learn more about how Shopify uses personal information by visiting:
https://privacy.shopify.com/en
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites, apps, services, or platforms operated by third parties.
If you follow links to websites that are not controlled by us, you should review their privacy policies, security policies, and terms of service.
We are not responsible for the privacy, security, accuracy, completeness, reliability, content, products, services, or practices of third-party websites or platforms.
Information you provide on public or semi-public platforms, including social media platforms, may be viewable by other users and may be used by third parties. Our inclusion of third-party links does not automatically mean that we endorse those third parties.
CHILDREN’S DATA
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, you may contact us at support@swimavi.com and request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age as those terms are defined under applicable privacy laws.
SECURITY AND RETENTION OF YOUR INFORMATION
We use reasonable security measures designed to protect personal information.
However, no security system is perfect or completely secure. We cannot guarantee “perfect security”, and information sent to us may not be secure while in transit.
We recommend that you do not send sensitive or confidential information through unsecured channels.
How long we retain your personal information depends on different factors, including whether we need it to provide services, maintain your account, complete transactions, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, or maintain business records.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
Right to Access or Know
You may have the right to request access to personal information we hold about you.
Right to Delete
You may have the right to request that we delete personal information we maintain about you.
Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability
You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, where technically feasible and legally required.
Managing Communication Preferences
We may send promotional emails. You can opt out of promotional emails at any time by using the unsubscribe option included in our emails.
If you opt out of promotional emails, we may still send non-promotional messages, including messages related to orders, accounts, transactions, security, or customer service.
UK AND EUROPEAN PRIVACY RIGHTS
If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations under applicable law, you may have additional rights, including:
The right to object to certain processing of your personal information.
The right to request restriction of processing of your personal information.
The right to withdraw consent where we rely on consent to process your personal information.
The right to lodge a complaint with a data protection authority.
If you withdraw consent, this will not affect the lawfulness of processing based on consent before withdrawal.
You may exercise your privacy rights by contacting us at support@swimavi.com.
We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.
You may also learn more about privacy rights related to Shopify’s processing by visiting:
https://privacy.shopify.com/en
AUTHORIZED AGENTS
Where permitted by applicable law, you may designate an authorized agent to submit privacy requests on your behalf.
Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf. We may also require you to verify your identity directly with us.
COMPLAINTS
If you have complaints about how we process your personal information, contact us at support@swimavi.com.
Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.
For customers in the United Kingdom, you may contact the UK Information Commissioner’s Office.
For customers in the European Economic Area, you may contact your local data protection supervisory authority.
INTERNATIONAL TRANSFERS
We may transfer, store, and process your personal information outside the country where you live.
If we transfer personal information outside the United Kingdom or European Economic Area, we will rely on recognized transfer mechanisms where required, including the European Commission’s Standard Contractual Clauses, the United Kingdom’s equivalent transfer mechanisms, adequacy decisions, or other lawful safeguards under applicable data protection laws.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, operations, legal obligations, or regulatory requirements.
We will post the revised Privacy Policy on swimiva.com, update the “Last updated” date, and provide notice where required by applicable law.
Your continued use of our website and services after changes are posted means that you acknowledge the updated Privacy Policy.
CONTACT INFORMATION
If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise privacy rights available to you, contact us at:
CWTCHY CWTCHY LTD
Trading Name: Swimiva
Company Number: 07662263
Website: swimiva.com
Email: support@swimavi.com
Address: 56 York Place, Newport, WLS NP20 4GD, United Kingdom
For the purpose of applicable data protection laws, CWTCHY CWTCHY LTD is the data controller of your personal information.